Florencia’s branding session took place inside a renovated historic warehouse in downtown Durham — a space filled with raw texture and beautiful, timeless light. As an Olympian and fitness coach, she brought an incredible mix of power and poise, and we wanted every image to reflect both her discipline and her story. From bold, athletic movement to quiet moments of focus, this session captured what it means to own your presence — both as an athlete and as a brand. The industrial backdrop and warm tones added contrast and character, grounding her strength in something honest and real.
📍 Location: 320 Roney Street Warehouse, Durham, NC
📸 Photography: @shotbytrey
